Chris Clayton
Head of Design
Asetti is headed by luxury designer, Chris Clayton. Chris was born in England and founded the Asetti luxury brand. He has over 20 years experience in the architectural and design industry.
His superhome designs have featured in numerous, international luxury magazines such as ‘Art of Design Magazine’, London’s ‘Dolce Vita Diamond’, New York’s ‘Raine Magazine’ and London’s ‘Luxury Life International’. He and the Asetti team pioneered the superhome concept and have been at the forefront ever since, creating some of the most amazing superhomes in the world. Asetti have been quoted as being ‘The Kings of The Superhome’.
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Arthur Dyson
Senior Associate Architect
(AIA, IAA, CID, FARA, ALA, NCARB)
Legendary American architect, Arthur Dyson is Asetti’s senior architect and is highly respected for his inspirational designs. Arthur was born in California and apprenticed under Frank Lloyd Wright. He has been practicing architecture in the USA for over 40 years.
With an acclaimed career, he has designed over 500 homes and collected 200 architectural awards for excellence. His work has been exhibited at more than 60 venues, including an international display of his drawings that took place at the London Museum of the Royal Institute of British Architects (RIBA).
In addition his incredible works have appeared in more than 400 magazines, books and publications. Together with Chris Clayton, they provide the unique design service that is Asetti.
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Our Ethos
The imagination. It is unique to Asetti. As all imaginations are, unique to the individual. A sum of all life’s experiences, knowledge, and spiritual awareness. Every project, is an exceptional opportunity to create a design of world-class significance.
Each Asetti home has a very distinct story behind it. It starts with a meeting of minds. Relationships are built between client and ourselves. Friendships develop. Ideas are swapped and blended.
These interactions then bring about a series of events, that ignite in the sub-conscious and trickle into the conscious. The home design is an embodiment of the sculpting of the imagination. Careful, precise crafting of ideas. Just like a painting or sculpture. As far as I am concerned, designing a super home is an art form. If not, it is merely a soulless investment.
A home is of central importance to a family or person. They spend a great deal of time there. It is where they live, love, laugh and sleep. So it is the duty of the architect and designer to perfect their home with soul.
One must allow the imagination to flourish and be receptive to what bubbles to the surface. Then when it does, painstakingly craft those ideas together. Blend them, smooth the edges and very carefully mould the idea into shape. You develop an individual talent over many years through being receptive to ideas and then creating something with them. Whether it be a song, a poem, a painting, a sculpture or even the design of a car such as Bugatti. A work of passion it must be.
Asetti’s passion is to perfect ideas that flow from the imagination, blend them with our clients requirements and ideas; then design them an extraordinary home. Not something mediocre or bland. But a home that they know, when they live in it, was crafted, moulded and delicately, passionately created. A work of art.
One must place oneself completely at the feet of the design. Dedicate oneself to it, heart, mind, body and soul. So at the end of the process, you bestow upon the client a work of art and a functional home, they love to live in.
A home that was created with loving care and dedication to perfection. They see it, they feel it and they know it. It is an Asetti design and a design, that only we can create. This is the ethos of Asetti.